A visit to IDEO Arquitectura’s Patisserie Pan y Pasteles in Madrid, Spain will make your mouth water. And it’s not the pastries, but the design! This project consists of a new design of a third bakery in Madrid which makes bread and cakes. It owes its success to two popular elements of architectural design – scale and color. 12,000 pastel pink ‘strawberry sticks’ grace the ceiling of the patisserie and will make your mouth water. They compliment the naked brick walls, raw wood columns and baby pink floor of the space. The building is located in the historic centre of the town of Alcala de Henares. The bakery is on a ground floor of an interesting historic building. As soon as we demolished the internal walls and cleaned up the façade, we realised that we didn’t have to invent that much. With their History, the existing brick walls spoke by themselves giving the space a huge personality.

Ergonomics and scale have been carefully considered. This urges consumers to reach out, grab the Strawberry Sticks and put them into their mouth. Whenever I visit the bakery, my mouth almost immediately waters. And that’s before I step inside to devour the delicate delicacies they have for sale. Strawberry Sticks for the Win!

 

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